Yobee® is on a mission to free people from the cycle of using chemical-ridden products on their scalp and hair. Their Probyome™ products use natural, active ingredients that work to significantly improve overall scalp health. The brand was designed to be warm, professional and compelling, using bright fresh tones to help emphasize their scientific yet approachable voice.


Industry: Health & Wellness

Services: Brand Strategy, Branding, Website Design & Development, Copywriting

Team: Aina Kawamoto, Susan McGregor, Megan Hymanyk, Leigh Anne Canner, Roxanne Lyristis, Ashley Harrison, Alyssa Zwonok