A photo series shot for social media content for LeKAC; a reusable packaging campaign based in Toronto and Montreal. The use of shadows and coloured backgrounds were explored to elevate the simplistic look of the bags and boxes in the fruit picking industry, bringing texture and creativity through photography to the seasonal catalog design. LeKAC has been focused on eco-friendly packaging solutions since 2006 offering retail stores an alternative to the single-use plastics.
Industry: Professional, Packaging, Labelling
Team: Danika Zandboer, Alyssa Zwonok