Brand development for online shop Woven & Life, founded in Montreal, Quebec, who offer home products at an affordable price, for the everyday shopper. The main lettering style of the logo is delicate and flowy, with a subtle classic influence emphasizing the personal and authentic values of the company. The curved line mimics the movement of yarn, representing all that is woven, where the circle acts as a symbol of security and protection, implying comfort. These characteristics can also be found in the brand colour palette psychology.