This booklet is a basic guide to the brand, the packaging, the advertising and the designer of Lucky Strike. Since the brand was initially founded in 1871, this project was printed on recycled paper to achieve a vintage feel. Included in the pages are important events leading to the growth of the company, and examples of advertisements for Lucky Strike Cigarettes. A poster was created from the female focused ads.
Industry: Consumer Goods
Team: Alyssa Zwonok