Branding for a new concept grocery store called Le Fruit Shop in Montreal, Quebec committed to bringing back the personalized neighbourhood grocery shopping experience by moving away from the growing trend of large corporations. The colour scheme was strategically chosen to represent the ecological and organic nature of the brand. Color psychology suggests these warm tones are associated with positivity and whet, emphasizing the brand message of a great experience, quality food and happy customers.


Industry: Food, Beveridge

Services: Branding, Print, Digital

Team: Alyssa Zwonok, Alexandra Hoernlein