Logo Design: Expectations vs Reality If you are considering designing a logo for your company, or want to upgrade your existing logo, then there are a lot of expectations that you may have in mind. Think of most major brands that are market leaders in advertising and promoting their products. Take Microsoft, Apple, or...
Design
Take Better Pictures with your Phone – a Beginner's Guide If you have a smartphone (and chances are you do), you already possess a powerful and very convenient photography tool. While high-end digital DSLR cameras are nice, they are no longer a requirement for creating beautiful photography– our phone cameras have got it covered!...
How to Choose the Right Fonts for your Brand Although choosing a font might seem like a trivial aspect when developing your brand, the right typeface can help bring a voice to your company and engage customers with personality and character. The look and feel of your brand needs to remain consistent in order for...
How to Choose Your Brand Colours Choosing the right colours to represent your brand will help shape the way customers perceive your business. Your brand colours play a crucial role in creating brand awareness through repetition and recognition. They are used across all aspects of design such as your company logo, website, advertisements, products, staff...
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