Known as a key player in Québec’s optics industry, VU has been at the cutting edge since 1985, with the largest curated eyewear collection in North America with the biggest names in the industry. It stocks thousands of designer frames, a significant number of which are exclusive to VU. This re-branding gives the company a chick new look, using shades of grey and their newly refined logo. The goal was to take the brand to a minimal, clean and raw level, with a monochrome color scheme. The branding extended to the creation of multiple flyers and Email blast newsletters.