‘Melanie Audrey’ is a specialty bracelet brand created by Montrealer, Melanie Vandersluis. The goal of this project was to transform the brands existing logo into something more relatable and unisex, in order to cater to a larger group of potential buyers. The rings encompassing the logos initials are representative of the bracelets ability to me collected and layered in multiples. Being a travel driven brand, Melanie’s bracelets are designed to inspire experiences and memories from all over the world, where each bracelet holds a story of its own. The adventurous nature of this brand allowed for a bright rejuvenated look.
Logo, Business Card, Print, Direction