A brand new grocery store in Montreal, committed to bringing back the personalized neighbourhood grocery shopping experience by moving away from the growing trend of large corporations. This project consisted of a full brand development, including multiple logos, web design and more. The colour scheme represents the ecological and organic nature of the brand. Color psychology suggests these warm tones are associated with positivity and whet, emphasizing the brand message of a great experience, quality food and happy customers.

Check out the Brand Book here!